Confession: I’m a newbie to Pinterest.
It’s only been a year or so since I first created an account and a couple of months since I started making my own pins.
So how do I know what kind of post is a winner and what kind of post is an instant turn off to your audience?
By experience, the experience of being a Pinterest user.
After scrolling through hundreds and hundreds of pins, I’ve noticed that certain pins were attractive while others held no appeal. Some pins that I found initially interesting turned out to be a disappointment when I clicked on the graphic for more information. I observed that there were a select few type of pins that I not only save, but interact with further by visiting the pin’s source.
Here are my observations about the qualities that make a great Pinterest post, one that will generate more traffic for your site. Keep in mind that even though I’m not expert on Pinterest, I am your audience and there are a lot more people like me out there!
Here are my top four tips for making a great Pinterest post that will increase your traffic.
4 Tips for Creating Attractive and Effective Pinterest Posts
1. Use High Quality Photographs and Graphics
We’re always told not to judge a book by it’s cover, but seriously who actually follows that advice? I know I don’t and I know I’m not alone in that! Your graphic is the first thing that people see and interact with, so it’s the most important part of your post to get right. If your graphic has poor quality images that are dark, low resolution, or not composed well, people are less likely to click on them. For some reason, I personally find that good quality images feel more trustworthy. I’m not sure if I’m alone in that. If your graphics or photographs are subpar, I’m more likely to scroll by your post because I’m skeptical about the rest of it’s content. Is your blog post as sketchy and low quality as your photographs? Maybe, but maybe not. Either way, I don’t want to spend time finding out!
Okay, so maybe you’re like me and you’re not a professional photographer and you don’t have tons of cash to spend on a fancy camera or editing program. There’s a few ways you can get around that and improve your images. The first is to spend a little time composing your shot. Look up how to use the rule of thirds. You’ll be amazed at how much better your photos are when you apply this simple technique. If you still struggle with taking pictures, try using free stock photos. Unsplash and Pexels are a couple options I like. Finally, find a good free editing and design program like Canva to create graphics that will really wow and woo your audience.
2. Use Proper Spelling and Grammar
Nothing turns me off faster from a Pinterest post than improperly spelled words and poorly punctuated sentences. It ties in with that trust thing I mentioned earlier. If you can’t spell “spaghetti” correctly, can you cook it well? You probably can, but you lost my trust and therefore my traffic when you spelled it wrong. Sorry!
Not everyone is a great speller and that’s okay. That’s why we have dictionaries, Google and spell-check. You can even have someone proofread your post if you know that spelling and grammar aren’t your strong suit. Just be sure to take your time and fix your typos and mistakes. I guarantee it’ll increase your credibility.
3. Display Important Information Visually
I know some people like a nice clean image with no text. I often skip right over a pin like that because 1) I don’t know what it’s about or 2) I don’t know for sure if it’s a good fit for what I’m looking for. If I see a delicious, gooey-looking plate of chocolate chip cookies, but I don’t know for certain that they’re gluten-free, I’m probably going scroll by and click on the graphic that’s labeled “gluten-free” instead.
I suggest labeling your pins with any information that people might find important. Otherwise you’re going to lose traffic from people like me who are looking for quick answers and don’t want to have to click on your image to find out what it’s about or whether or not it’s gluten-free. People are busy and expect instant gratification, so remember to label your images.
4. Write A Solid Description
Sometimes I’ll click on a pin only to find that there’s no description! The only way for me to find more information about the pin is to click on a link to the author’s blog or website. I don’t want to do that because I don’t have the time for it; I’ve got a busy toddler on the loose! So if the initial graphic doesn’t answer my question and there’s no description, I’ll go back to searching and you’ll lose my traffic. Why? Because you didn’t give me enough information to know for certain that you will answer my question or meet my need with your blog post or website.
I like to think about it this way. Your Pinterest graphic is the initial answer to someone’s search. It’s a teaser that draws a person in to want more information. Once they’re hooked, your description further builds your credibility and assures your reader that you can deliver what they’re looking for, which happens to be on your website. That’s why it’s important to have one. It doesn’t have to be long or complicated. A few short sentences should be enough to assure your reader that you will answer their question.
What Do You Think?
Those are the four characteristics of a post that I find most compelling when I’m browsing Pinterest.
What about you? What are the qualities of a pin that compel you either to save it or visit its source site? Which ones totally turn you off? Share your thoughts in the comments below.